Jing ke: to flip LED to meet the tide of "technology + capital"
short step, without even thousands of miles;Not small streams, beyond into jianghai.The ancients cloud, both in personal development and enterprise development should be one step a footprint, ramming foundation can into one.
Today is an impetuous era.This urge performance not in elsewhere, in each person, in the present state of mind of people.Look at his heart, there are many delusion is rising, and how many emotions in pestering?
In the endless thoughts, we like the waves on the boat, swaying from time to time be rushed here, from time to time be left to the side, no peace for the moment, if so, how much more business?
In this era of impetuous, the secret of success is not repeats ideas of everyone, but calm seem insignificant.Watch the LED industry development of recent years, from parrot follow investment lead to excess production capacity significantly, to the final can't keep up with the rhythm was forced to have failed;From the price of the suit a few jumpers, to fight for the price lead to homogeneity serious was forced to flee;Unit from the listed companies capital mergers and acquisitions and overcome by small and medium enterprises into new three board, need 2016 LED business success is what?
In this impetuous LED industry, LED enterprise is to rely on what hold flip chip technology for ten years, wait until to thousands of miles, into jianghai, this LED mesh belt you near crystal Song Dong electronic vice President, listen to how he said.
Mr Crystal Song Dong tyco electronics vice President (right)
The impact of new three board Starting from the share reform to complete
On January 8, during the LEDiniside, LED analysts would Song Dong for LED net said, jing ke electronic current share reform, officially changed to crystal electronics co., LTD., guangdong new three board information has been submitted, it is said jing ke electronic strategy from the past "technology" core battle to the battle of "technology + capital", also say the technology is in mature stage, the future will be to play a main technology, capital of auxiliary strategy.
Crystal the beginning of establishment of electronic, the LED is in rapid growth industry, a lot of LED packaging companies listed in 2008.But I can't follow jing ke electronic and LED industry the most hot suit technology at the time, but in the best time to hold on the flip chip technology, and stick to it for 10 years.
As an unlisted LED company, in the impetuous era had 10 years of technology, but why the share capital to take off?Song Dong said, in fact, throughout the past two years, LED industry technology war seems to have a gentle, but capital is in full swing, whether domestic mergers and acquisitions or cross-border m&a, which is the capital of the new normal, or worse, in 2016 this is why crystal division at this time choose to enter the capital market.
Diversified technology products layout do not do their reduction
Despite the new three board layout, but for crystal section, the layout of the capital market, after all, just the LED industry chain of auxiliary company to form scale.From the perspective of a crystal secco electronic set up 10 years, always adhere to the technology, from the initial appear as inversion pioneers to now, whether early childhood flip chip layout, gradually until now to the layout of the growth period, crystal always stick to is a lot of technology, this is fundamental.
Song Dong also said that in previous years, jing ke electronic product variety is not a lot of layout, and now whatever technical types on EMC, flip, CSP, flash, COB or special applications are overall layout.Overall layout of these products, is the root of jing ke electronic prison, has been gradually formed crystal own LED industry chain, the access to capital markets is a luxury.
When the LED industry chain gradually perfect, crystal also faces a fight between price and profit.Looking back over the past few years, whether it is the king of the ratio of 3528 LED industry, or dropping out of 3014, and thinking of replacing small power COB EMC and so on, nearly as long as it is LED packaging products, is facing a price war.
And as such the layout of the diversified crystal electronics, under the trend of the price war, Song Dong said, crystal won't be the active speaker price war, but definitely will be following.
In addition to the following general product price war, crystal bigger strategy is the higher gross profit market, among them, the crystal section layout of inversion COB has entered a stage of rapid increase, the CSP has been approached with backlit TV at home and abroad enterprises.
Technology change too fast Standardization and customization in parallel
The diversity of product layout, is to enhance the market competitiveness of the higher, and scale competition requires standard, this division also came out.Since five years ago introduced guangdong standard optical components, and through the standard optical components that there are 10 enterprises, crystal division is as the first to participate in the standard setters.
Of course, as part of standard setters, Song Dong said since "day mark" for two years, jing ke electronic also feel the benefits of standardization and certification company got some of the light source products international companies and recognition, and since 2013 to achieve the purchase of international companies and cooperation.
Change too fast, but at the same time the LED industry technical standard is difficult to keep up with the market, but competition for international standardization commanding heights and have to do, so need to put more power in the future.Of course it is not only a crystal family enterprise can solve.
Crystal has been promoting standardization, but crystal division also published a COB customization trend point of view.The annotation and customization itself seems to be a paradox, but Song Dong said COB of customization and standardization of LED seemingly paradox, actually otherwise.In fact, the custom can do small range of standardization, standardization of things also has a small range of customized, now it is hard to achieve the global standardization.
